Following a successful initiative in 2015, Bostik renews its partnership with the Tour de France in 2016, and will adorn four vehicles with the Bostik colors and its famous gecko due to take part in the iconic advertising fleet of this global sporting event.
On 2 July the Tour de France will set off from Mont Saint-Michel in Normandy to cover over 3500 km in 21 stages in France, as well as in Spain, Switzerland and Andorra, and cross the finish line on the Champs Elysées in Paris on 24 July.
Throughout the race, discount vouchers and promotional articles will be handed out to the12 million people expected to line the route.
Relayed on television channels in over 190 countries, this event is watched by over 3.5 billion viewers around the world.
Meanwhile, throughout the duration of the Tour de France, a 250 m² advertising billboard at Porte de La Chapelle and a 650m² advertising display at Porte de Saint-Ouen will boost the visibility of the Bostik brand and the Group’s products for the 2 million vehicles that travel on the Paris ring road every day.