Arkema's technical polymers business will highlight several new digital marketing tools for its customers at the 2019 K-Show, booth 6C57
Arkema’s Technical Polymers website extremematerials-arkema.com is now available in four languages – English, Chinese, Japanese, and most recently Korean. The enhanced website now also contains a section dedicated to sustainability solutions, where the user can browse through content related to our six major sustainability themes: Bio-based polymers, Durability in-use, Light-weighting, Recyclability, Sustainable markets (like clean energy), and Responsible Stewardship. There is a special focus on Arkema’s involvement in the Pragati project for sustainable castor farming in India. The new website also features a steady stream of webinar sessions that may be attended by the user in real-time or on demand.
The website also hosts an upgraded searchable materials database, which can be accessed directly at mypolymer.com. The database features new advanced features such as market and application search capability as well as the ability to search based upon specific features and performance properties. The database delivers not just technical data documents to the user, but also related multimedia content and relevant web pages.
Another new digital feature is Arkema’s “The ABC’s of Kynar® PVDF” video series. Users can browse through a series of three minute videos highlighting beginner, intermediate, and more advanced topics related to our flagship fluoropolymer family. View the series at kynar.com.